Saturday, September 8, 2018

Benefits of Using Facebook for Your Business

  Alexe John       Saturday, September 8, 2018
Think of Facebook as an online “word of mouth” type of marketing; you're communicating online with your Facebook fans (your customers and potential customers) and they, in turn, can share your business page and content with others. With over one million links shared every 20 minutes on Facebook, news travels fast. 

Many businesses that use Facebook as an online network to connect with their current and prospective clients are seeing success. By using Facebook as an online marketing platform, they are building valuable customer relationships, bringing more attention to their brands, and establishing authority and credibility in their niche.

As a social media marketing company based out of Dubai, we are focusing on Facebook because of the following benefits:
  1. Increases Exposure – as you’ve probably noticed, just about everyone is using Facebook these days; including your existing and potential customers. Having a Facebook business page will give them 24/7 access to your company.
  1. Reduces Marketing Costs – a Facebook fan page is free and Facebook ads cost just pennies on the dollar compared to traditional marketing methods. The local audience you can reach via this massive network is far more than any print circulation can deliver at just a fraction of the cost.
  1. Generates Leads – with the tools and sharing features in Facebook, you can reach more leads than you ever could by only having a website.
  1. Effective Targeted Marketing – when you have local consumers as Facebook fans, all of your marketing messages are extremely targeted to your audience. In addition, Facebook ads let you really put your market demographic information to use in crafting a narrowly targeted ad campaign.
  1. Increases Website Traffic – your Facebook business page will send more traffic to your company website; and vice versa. The two should be integrated and used in conjunction with each other for the best results.
  1. Better Search Engine Rankings – Social media has become a major influence on how well websites rank in the search engines, such as Google, Yahoo, and Bing. Of course, the better your ranking, the more sales you can get as a result.
  1. Increases Foot Traffic – by simply offering your Facebook fans an occasional promotional offer, you can effortlessly increase foot traffic coming into your doors.
  1. Increases Customer Loyalty – instead of just letting customers come in, make a purchase, and walk out the door, a business page allows you to build a relationship with them. As your business takes on a real personality through Facebook interactions, people will naturally become more loyal to you.
  1. Competitive Advantage – by using Facebook, you can gain an edge over local competitors who are not using it yet. If people are talking about you online, you are getting more attention than those competitors who are not.
  1. Multiple Marketing Tools – not only does Facebook have business “Pages” that can be used by businesses. But they also have “Groups” and “Ads.” Facebook Groups can be used as a place to discuss any topic you want in detail with your audience. Facebook Ads is a paid marketing platform that can help you reach your customers based on specific demographics. These are just a couple of features that can take your marketing efforts to other levels.

Thanks for reading Benefits of Using Facebook for Your Business

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